Infatex Blog

This blog’s main focus is to provide relevant tips about online marketing, as well as keep our readers updated with industry current events to ensure that our readers, clients and visitors are enriched with useful information.

Pro Tips to Gear Up with Professional SEO Consulting for the Year 2013

Pro Tips to Gear Up with Professional SEO Consulting for the Year 2013

Professional SEO consulting is a feasible option for people who are not completely confident in the benefits of individual SEO services such as forum posting or article writing. Professional SEO consulting is a much more favorable option that will give you a better insight on methods that will more effective for website promotion with the best in class SEO strategies and techniques. When you decide to utilize professional SEO consulting services, you gain the advantage of knowing that an SEO expert with extensive experience in the field of SEO and awareness of the pros and cons will guide you in the best way possible.

One of the key advantages of professional SEO Consulting is the knowledge that you can gain from it in terms of website promotion. With the recent developments in SEO, utilizing the aid of a professional SEO Consultant is more important than ever. Mass link buying and open keyword data are no longer as relevant as they once were, and it is important to enlist the aid of an SEO professional in order to keep up with the changes. With all the changes that the SEO industry has undergone over the past few years, the cost of hiring a professional SEO consultant and paying for SEO services are more than justifiable in terms of generating a good ROI and gaining long-term value.
The recent updates and changes in SEO have made it imperative for clients to focus on quantitative analysis and strong content, and to ascertain what works best for them. Here is a look at some of the crucial aspects of professional SEO consulting that you need to focus on in the year 2013 and beyond:

Backlinks are no longer crucial ranking metrics

Although backlinks are still considered one of the most important metrics as far as the page rank of a website is considered, you will have to deal with the fact that this particular metric has been placed at the bottom of the list in favor of stronger ranking metrics. The reason for this is the development of various other modern metrics such as citations, social indicators and add-on instances of co-occurrence.
It is helpful to understand that SEO is becoming more and more like PR every day. If you are already working within the realm of PR, it would be helpful to add some SEO knowledge to your repertoire in order to avoid falling behind the pack.

Quality content is king

Google has long been known for its emphasis on content, and the company has actually gained plenty of mileage on the strength of its mantra, “Content is King”. But the quality of the content is an especially important factor. SEO experts have long been hip to the fact that high-quality content is considerably more valuable than regular content as it is more likely to be shared with other people, thereby enhancing the process of link building.
Nowadays, you simply can’t get appreciable results with ordinary, run-of-the-mill content. If you want to develop a website that will generate good amount of organic search engine traffic, then the idea of Quality Content being King is one that you should take to heart.

Content generation is not just about blogging

Most professional SEO consulting firms depend on content in order to drive traffic, sales or leads. One of the most important things to understand is that “content” does not merely equate to writing. In order to maximize results from your website, you will also have to incorporate infographics, presentations, podcasts, videos, social media posts, and a lot more. Blogging is only one part of the process. If you want to take things to the next level, you will have to devote some time to generating some other types of content as well. When you think about it, writing is only one means of conveying your thoughts and ideas to your audience. If you neglect other forms of content, you would be missing out on other equally valuable methods of reaching out to that audience.

SEO no longer allows for shortcuts

In the early days of SEO, much of the work was outsourced to other countries or left to automated software. Things have changed a lot since the early days, and SEO is now more about micro management and regular administration than anything else. Clients today rely on professional SEO consulting firms to provide them with value and the assurance that they will not be penalized by Google. If you can assure your clients of these benefits, you will have a bright future ahead in the world of SEO.

Mikhail Tuknov
Internet marketing company in San Diego specializing in SEO, web design, Social media and viral marketing
8889 Caminito Plaza Centro
San Diego
United States
Phone: 858-461-9211 URL of Map