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13 Online Business Advertising and Promotion Drifts For 2013

Online Business Advertising And Promotion Drifts

The year 2013 is a year of advanced widespread diagnostics, abundant mobile phone marketing, and a transfer from low to top Return On Investment (ROI) actions and procedures. For the last two years, the effectiveness and affordability of a new and very efficient online business advertising campaign launched has been extraordinary, exceptional and unmatched.

See below the 13 business promotion drifts that marketers and advertisers online must be ready to grasp this year, 2013:

1. Consumer-Centred Diagnostics

In 2013, there will be an increase in the efforts to trail callers across a variety of gadgets in an advanced manner. This will lead to an improvement in communications hastened by a revised Google analytics. See how:
I. Consumer-centred diagnostics is a means to track customers, guests, and callers completely through varieties of gadgets and devices and also through a sales channel. An improved version of Google Analytics known as Universal Analytics has been recently launched. Universal Analytics is a long awaited and up-to-date technique that is meant to help us track the visitors to our websites in an organized manner.
II. The advantage of the new Universal Analytics over the former Google Analytics is that Google Analytics offers us a shallow perspective of visitors to our sites using the functionality of the cookie. The problem with tracking the visitors to our site using cookies is that they get lost, due to the fact that we tend to delete them, make use of different devices and sometimes also go offline plus many others. The new Universal Analytics on the other hand assigns an ID to visitors; with this ID it is easier to track visitors to our sites.
III. The benefit? This will make possible more widespread, customer-centred information to be forwarded to Google Analytics servers from any location. Take for instance, if your website attracts lots of traffic. With Google Analytics, you would only be able to track those visitors up to the point at which they turn out to be leads. You won’t be able to go further than this.
However, with Universal Analytics, you’ll not only be able to track those visitors; you’ll also have the capabilities of sending information from your CRM back to Google Analytics. You can determine whether the visitor to your site turned out into a lead and then into a customer. You’ll also know just how much revenue that the customer generated for you.

2. Web Content Marketing

The best time ever to do content marketing is this year, 2013. The usefulness of content advertising has greatly improved due to the fact that search, social, email, and several visual media are starting to depend on content as a means of business promotion.
What is web content marketing?
In the old form of marketing, you give people loads and loads of reasons why your company’s services are superb and how you ought to be patronized.
In the case of content marketing, you use written content to show-case your technical know-how either on your website, business publications, webinars or investigation papers and so on. This is not a crazily new invention, though. Rather, it is among the methods used by David Ogilvy to promote his Ad agency when he initially started it. The way to succeed in content marketing is by forming an operational purpose for your content and by focusing your attention on producing quality content instead of on quantity.
Content marketing as the best tool for SEO
Web content marketing has proven to be the longest standing SEO approach since the last 2 years given the recent Google’s anti-spam and anti thin article content algorithm adjustments. Content advertising is also a very good generator of leads for business to business (B2B) companies. The purpose of these articles is to make the visitors that come to your site to download a white paper, contract for a webinar, or a news sheet as a substitute for contacting you immediately for a service. Your visitors will be able to eventually continue to patronize you if your content is of a great value and useful to them.

3. Combination of Social Media and Search Marketing

Many businesses, search marketers and advertisers who would not usually make use of social media are today making use of this awesome tool.
What is this all about?
Social features currently influence remunerated search marketing and likewise search engine optimization. Presently, marketers are capable of displaying their social authority on paid search ads and pure search results by connecting both Google+ (on Google) and Facebook (on Bing) accounts with their website.
How does this combination of search and social affect or benefit advertisers?
All AdWords paid search ads now have Google+ 1 counts attached to them. This affects the rate at which the ads are clicked. Pure Google search guides incorporate author information in search results plus allow you to see +1’s from those who are in your Google+ circles. Due to the fact that the click-through rates for each search result is very important to Google, your Google+ 1’s will affect your Google rankings.

4. Backlink Tactic Adjustments

If you hope to make any headway, this is the time to consider tidying up your backlink building methods, especially if the schemes you have been using aren’t ideal.
What is Backlink tactic adjustment all about?
Previously, inferior directory listings, paid links and shared links assisted you to rank high in search engines. Today, this is no longer applicable as Google and Bing focus on the source of such links. They further offered website owners a means to reject a link, using their disavow tool. This is why most search engine optimized websites are reviewing the links coming to their website from other websites and deleting unpleasant ones.
The effect of not cleaning up your Backlink tactics
You may be penalized by Google if they discover that you have links attached to your site which have no other use apart from helping you gain higher Google rankings. This means that you have to be careful and observant about the sites that are linking to your site. You should either ask those who linked the unpleasant websites to remove them or get them removed yourself through the disavow tool.

5. Redefined Marketing

Redefined marketing is another way to improve business advertising ROI in 2013.
What does Redefined marketing mean?
Redefined marketing simply means illustrating ads to visitors of your website with the aim of bringing them back.
What you stand to gain
Redefined marketing is a very good means of using the money you are already paying for advertising to bring in more traffic that will in turn lead to a net increase in the ROI. Also by spending less on redefined marketing, your total expense is to a great extent reduced, irrespective of the channel through which you gain visitors. It could be through search engines, or email marketing.

6. Responsive Website Design

It will be tedious and difficult to create numerous websites for different kinds of devices. You could instead create one website that will serve the needs of all the users of those devices i.e., the range of devices from desktops to smallest smart phones.
What is Responsive website design?
This is a form of a website design that is capable of adjusting to varying display widths on-the-fly without of the application of another mobile website.
The benefit of responsive web design
Responsive web design, apart from being a top SEO practice, also handles almost all innovative devices in the market today. Take for instance, if you have a tablet edition of your website that was built for the iPad, it will accommodate the iPad mini and Nexus 7 tablets when introduced, as opposed to mobile websites.
Again, if your mobile website was developed for the iPhone 3G, you will be unable to gain from numerous prospects that might be using the Samsung GS III Smartphone. That is what your responsive website will do for you!

7. The Use of HTML5/CSS3

By utilizing the mobile web more and using compatible browsers, 2013 will become the getaway year for the mass usage of HTML5 and CSS3 elements.
What is HTML5/CSS3 all about?
They are innovative capabilities in HTML and CSS code which permit web designers to stay away from using other methods, like JavaScript, Flash, or images, to bring about definite effects.
Of what benefit is an HTML5 or CSS3 element?
Both elements allow swifter page downloads, improved ease of access for mobile devices, and a lesser amount of time used up for coding.

8. The Use of Web Videos

Due to the fact that production and hosting costs are gradually diminishing, web videos are turning out to be a money-spinning key for a lot of businesses moving into 2013.
What does the use of these web videos imply?
It simply involves making use of videos for the purpose of attracting customers to purchase products on websites. It can be used to either explain the usefulness of a product or to help website visitors know more about the company.
The benefits of using web videos
There are methods of implanting traffic generating forms into web videos in order to obtain better results. However, it is important to track the rate of traffic conversion of different videos.

9. Increase in Mobile Marketing

Mobile marketing will become conventional in 2013 as an increasing number of adults worldwide will own a Smartphone or tablet.
What is mobile marketing?
In the same manner that you display search ads to desktop internet surfers as they browse, you can project your ads to mobile internet surfers.
The advantages of Mobile marketing
The mobile advertising market is still underutilized. This means that it will provide you with better advertising opportunities with little or no competition in comparison with the other forms of marketing. You could in this way track Smartphone users when they search for products and services related to yours and could transform them into customers. Overall, mobile advertising is going to be an affordable, top prospective ground for marketers to look at in 2013.

10. Improved Exhibition Targeting

With up-and-coming ad targeting know-how that offers specific accuracy and the invention of the Facebook ad platform, marketers will be surveying additional efficient ways of getting accurate in 2013.
What is improved Exhibition Targeting?
It is now achievable to show ads to companies with definite sizes, job purposes, places, and much more. A business marketer can research and turn up with a variety of business divisions and the sort of ads to show.
The usefulness of improved exhibition targeting
Improved exhibition targeting would result in a smaller amount of money wasted. It would also lead to an improved advertising ROI and a lesser amount of time used up dissecting and separating unrelated leads. Small scale industries are able to reach their prospective customers by spending just a minute sum.

11. Email Redefined Marketing Crusades

Internet marketers are becoming aware that bounces are a fraction of the marketing sales funnel. Email redefined marketing has turned out to be simpler now than what it was previously and symbolizes a gigantic prospect to benefit from in 2013.
What is email redefined marketing?
When customers discard web subscription, a computerized email is prompted to be dispatched in 1 hour, 24 hrs, 3 days, and 7 days after desertion with the intention of bringing that customer back to the website.
The benefits of email redefined marketing
Just like display/exhibition marketing, email redefined marketing has an incredibly small cost-per-acquisition rate because you no longer need to struggle to get the customers to your site. Lead generation and equally online business websites can use this system to take back prospective customers and sales.

12. The Use of Search Retargeting

Google intends bringing search retargeting to AdWords in 2013 and when they do this, what was previously an advertising technique used by few advertisers will be made available for widespread use.
What is search retargeting?
Search retargeting offers business promoters the facility to aim ads at visitors with a definite search record. This entails that you know how to bid higher/lower, select a definite ad or landing page for a specific keyword guided by preceding keywords that a visitor has searched for. Search retargeting can also be used in exhibition advertising to exhibit ads to users who have an explicit search record.
The usefulness of search retargeting
It is just another type of procedure to get to optimum value of ROI. Search engine awareness helps you to know the users’ intentions and guides you to serve the exact ad to them.

13. Use of Conversion Rate Optimization

Unlike before, there is now an online resource to help learn about the conversion rate optimization. Recently, it was described on CNN – which has proved a great move forward for the industry.
What is conversion rate optimization?
Instead of erratically making website adjustments, conversion rate optimization offers you a better and wiser method to compare the effects of each change you make to your website and allows you to increase the percentage of visitors who made a required accomplishment like filling out a Web form, paying for a product, etc. There is an art following the tactic which can lead to incredible increase in ROI.
The usefulness of conversion rate optimization
It is an influential means with the potential of boosting your online advertising ROI. It is interesting to know that only a few businesses make use of conversion rate optimization when making changes to their websites. It has now become very simple to split test, using the A/B test that it will be unwise not to use it. The right thing to do is to employ the services of a consultant in the field rather than making uncertain trial and error website adjustments.
All these are meant to give the standard online marketer in 2013 a golden opportunity to begin using these hot tactics to promote his business before his competitors’ cash in on them.

Mikhail Tuknov
Internet marketing company in San Diego specializing in SEO, web design, Social media and viral marketing
8889 Caminito Plaza Centro
San Diego
United States
Phone: 858-461-9211 URL of Map