Internet Marketing

Online marketers gravitate to Pay Per Click (PPC) advertising because of its cost efficiency and traffic generation. However, without careful management and constant maintenance, which many entrepreneurs lack the time for, it is possible to spend thousands of dollars without significant results. At Infatex, professionals with years of experience handle your pay per click campaigns, helping you manage your online business activities by maximizing advertising initiatives more effectively.

Local Search Marketing uses particular search engines and online business directories such as Google Maps, Yahoo Local, Yelp, Yellow Pages, and others to increase traffic and sales. Marketers have found that targeting potential customers in the immediate geographical area of businesses produces better customer results, more qualified traffic, as well as superior rankings in search engines. For a business planning a physical outlet, this is especially relevant, though there are many benefits for purely online businesses too.

Search marketing on an international level is decidedly different from more local marketing as a business may have to contend with different languages or culture concepts. However, with the relative simplicity of setting up a business for international orders, it is a worthwhile addition to the business that bears looking into. Search marketing to other countries adds a whole new level to marketing and geo-targeting of customers online, but returns good dividends with the right management.

There is a good portion of the online population that prefers more enhanced visual stimulation than just words. Video is everywhere online. Video viewing sites attract millions all over the world. It catches attention and holds interest better for many people, which is why it has potential to be a profitable marketing tool. As customer loyalty is of prime importance, video marketing allows for a personal touch which can enable a customer to connect on a deeper level.

Many internet marketing tactics focus on getting traffic to your website. Conversion rate optimization focuses on what happens after visitor arrives at your page – engaging them and encouraging them to make a purchase or to sign up for your products and services. This process is multi-faceted, but often involves changes to site design in order to increase usability for the visitor, as well as encourage interaction.

Because everyone uses email, one may think that e-mail marketing is simpler than other forms of online marketing, as you have a large and captive audience. In reality, however, marketing techniques need to be used in every step of the process – obtaining an email address, getting the email recipient to open the email before deleting it, and then engaging them to click through to your website or walk into your store. We at Infatex have the skill and know-how to guide you through each step to maximize your email campaigns.

Web analytics involves the collection and analysis of your website data, with a view toward site optimization. For example, if your advertising campaign is not working out, web analytics helps you understand why your site visitors are leaving and how to improve visitor engagement. In this way, it creates a site that is more focused on the satisfactory user experience of your chosen target market.